Marketing 101

Getting Started with Marketing Fundamentals

If you are new to marketing or haven't had much success with your marketing efforts in the past, then you've come to the right place! Minieri & Company is here to help you achieve your business goals through proper and modern marketing strategies that will produce measurable results for you and your company!

There are numerous misconceptions in the world of business, especially when it comes to marketing. Many business owners who have not had positive results from their marketing efforts get a bad taste in their mouth about marketing in general. Some new business owners are fearful of spending money on marketing as they don't seem to really believe it will work. Below are a few common misconceptions that we hope you overcome as they may be holding you back from achieving your true potential as an entrepreneur!

What is marketing?

Marketing is the strategy you use for getting your ideal target to know you, like you, and trust you enough to become a customer.

Marketing doesn't really work or marketing doesn't work in my industry.

There are known and proven strategies in marketing that can be effective in any industry if executed properly. If you aren't experiencing success with your marketing efforts, then you simply aren't doing the things that work. It then becomes a matter of finding what works for your company! We often test a few strategies with our new clients to see what works best, what doesn't work at all, and everything in between. Once we have a handle on the proper strategy, then we move forward full steam ahead!

Having the best product or service is all I need. My business will grow through word-of-mouth.

Having a great product or service, even the best in your industry, isn't enough for success as being the best is a customer retention plan, not a customer acquisition plan. Relying on your current customer base to spread the word about your company moves far too slow for most businesses to achieve success. Plus, word-of-mouth is not measurable nor is it under your direct control.

I don't have a marketing plan. Do I need one?

If you want to operate a successful company, then you really do need a marketing plan. Many business owners get by without one, but those are often the owners whose businesses are stuck in an endless plateau of mediocrity. Business is tough enough; you should do what you can to be as successful as possible. Besides, if your product or service really is that good, then you should do everything you can to let society know about it!

Minieri & Company has first hand experience building successful businesses, operating them, then selling them for a profit. We understand the full range of business success and are passionate about helping fellow entrepreneurs achieve their business goals through successful marketing, which is the key component to making real money from your enterprise. Call (980) 221-2700 today to chat with us about your marketing efforts, frustrations or goals!

About BOOST™

Rocket to the Top with BOOST™ by Minieri & Company! Are you ready to get more customers, rank higher online, and stand out in the crowd? Call or text us at (980) 221-2700 to get started with our BOOST™ marketing management software!


Rocket to the Top with BOOST™ by Minieri & Company! Boost search listings, get found on 75+ directories, become a reputation champion by sending review invites to customers, rock social media, and gain awesome insight with analytics! Call us today to BOOST™ your business!

Full Steam Ahead!


Ready to take your business to the next level? Now that you have a basic understanding of marketing, it’s time to dive into more complex terms and concepts. Click below for information on SEO, Search Engines, Paid Advertisements, Video Marketing, and Content Marketing. Fear not, we are here to help you in every aspect of marketing your brand. Ready? Let’s go!

Marketing Anxiety


If you are like many business owners and entrepreneurs you may find yourself highly frustrated with today's ever increasingly complex and ever changing marketing landscape. Wouldn't it be exciting to know that a marketing plan that does work and does bring you a positive return on your investment is possible! Read our 4 Tips to Get Started Marketing Successfully!

Need an Angel?


Looking for an Angel Investor to help you with your startup or business expansion? Many startups fail to implement proper marketing and business systems due to lack of knowledge or lack of funding or both. Early mistakes can cost you everything. Get off on the right foot with Minieri & Company as your partner! Click for details.