If you are a business owner who wants to experience greater levels of success and growth from your marketing, then look no further! Minieri & Company specializes in effective and efficient marketing strategies for self-employed folks, small businesses, retail stores, restaurants, manufacturers, e-commerce sites, and service businesses. It's important to remember that there is no one-size-fits-all solution for marketing. Every industry is different and every company within an industry has its own personality that makes it unique from competitors. Here are some tidbits to help get you started.
Search engines seek relevancy. They want to match a user's search with the most relevant and up-to-date information available. If you don't have regular strategic and properly crafted content, posts, blog articles and website updates then you run the risk of falling in placement on search engines. Think of it like this: if you don't produce regular content, then the searches don't know if you are still in business. On the flip side, if you blast weekly content, then they know you are open and ready for business - today!
How can we help you rank higher online?
Minieri & Company manages our client's business listings, websites and social media accounts to ensure copy and content is optimized for organic and map searches. In addition, our content marketing solutions blast out interesting and engaging content for humans to read and for search engines to notice.
In recent months, main social platforms and search engines decided it was time to give video content a higher rank than text content. This is good news if you know how to produce and edit your own videos. This is bad news if you are like the majority of business owners and don't know how to make professional videos or don't have the time to mess with it.
How can we help you get affordable, regular video content for your company?
Minieri & Company shoots and produces video short content for our clients. Video shorts are perfect for our short attention span prone culture as they deliver interesting information about products or services in a short time frame. Video shorts keep things engaging and personal and can reasonably be produced by us for our clients on a regular monthly basis.
Paid Advertisements vs Organic
To pay or not to pay, that is the question. Unfortunately, paid ads on searches and social platforms are getting increasingly expensive, so many business owners are opting out of utilizing paid advertising. If you have built a proper marketing system for your company and you have fine tuned your target market, it may be a good idea to invest in paid advertising as it can bring you a positive return on investment if managed properly. The key is that it's managed properly! If you haven't figured out your target marketing or if you haven't established an effective marketing message for your company, paid advertising can be very helpful or be a huge waste of money, depending on how it is managed. Paid ads can help you define your target market and see what key words people use to find your products or services. This can provide you with valuable marketing data that can be used to improve your campaign. However, if not managed properly and without those goals in mind, you can end up burning through lots of money catering to the wrong market and/or using the wrong message. Again, it's all in the management.
How can we help you succeed with paid ads?
First, we want to meet you and discuss your business goals and become familiar with your brand concept. Marketing is not one-size-fits-all and paid ads may or may not be a good idea for your company. If there is uncertainty, we can always test it for a defined period of time to see if it's a good fit you. If we know paid ads work for your brand, then we will manage an ongoing search and/or social paid ad campaign and re-marketing campaign for you - hassle free!
Social Media Marketing
Surprisingly, the same platform that delivers the world's most popular cat video right to your phone can also be one of the most powerful business marketing tools in your arsenal! While posting just for the sake of posting often shows little or no results, a well managed social marketing campaign can produce positive results for your company by helping you engage prospects and push them down your sales funnel toward becoming a customer who purchases something from you!
How can we help you utilize social media's reach to gain more customers?
Minieri & Company produces strategic and engaging content that we post on our clients' social accounts. Proper content helps generate new prospects, while keeping your brand fresh in the mind of your current followers. As mentioned above, we also manage our clients' paid advertisement campaigns on social platform, which for some, are very powerful tools for targeting niche markets.
If you have questions about other marketing topics or if you still don't understand how to put all this together for your success, please contact us today! We love helping our clients achieve their business goals through successful marketing strategies and tactics. This stuff can be very confusing, so don't feel bad if you don't get it. The exciting digital age we all live in brings constant changes and keeps even the best marketers on their toes. Call (980) 221-2700 today and let's chat!
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