While we consider our client accounts and the strategies used to promote their businesses confidential, there are samples of our work that we can share. Below, and with permission from these clients, are examples of logos, brand design elements and advertisement designs used in commerce.
If you‘re ready to get more customers, rank higher online and stand out in the crowd of competition, then call or text (980) 221-2700 today!
Our dance studio business client DanceAway Ballroom desired an old fashioned kind of theme to match the classic nature of Latin and Ballroom dancing. The concept was centered around “dances from around the world“ and required a splash of old world charm. Retro brands are fun to create as they present the unique challenge of incorporating modern graphic design + marketing techniques with old fashioned themes.
The DanceAway Ballroom logo captured the vision perfectly! The use of two colors worked well as it highlights the lady dancer in magenta, immediately bringing to mind Tango dancing in Argentina. Our dancer couple in classic attire combined with the old world font choice really made this logo a winner!
Once the logo was nailed down, we went to work finalizing the color palette and creating additional brand elements. We decided on an old world map image as the foundation of the imagery and color palette. Plus, the beige background matched nicely with the magenta accent color in the logo.
The next step in the process was to create design elements to buildout the brand. We went with stamp, mail and travel imagery to continue with the old world, around the world concept. We maintained the dancer color scheme throughout for consistency and utilized a number of dancer poses to represent the variety of dances taught at DanceAway Ballroom. Below are three of the six dancer designs we created for DanceAway Ballroom which are used on the website, in media advertising and on products.
Website development for DanceAway Ballroom was a smooth process as we created for them a modern responsive design. We incorporated the images displayed above in the header of the website which creatively presents the various benefits customers gain when dancing at DanceAway Ballroom.
Along the way, we landed on Lora as our font of choice for the brand. This serif font is classic, clean and fits well with our other brand themes. Given the project was for a dance studio business, we thought it needed theme music! We put together the below video as promotion of the brand, logo, marketing elements and music choice.
This brand presentation video showcases the logo variations, brand elements and design concepts we created for DanceAway Ballroom, a small business dance studio client.
The DanceAway Ballroom brand and website launch was a huge hit! In addition to design and branding, our talents include creating effective marketing messages for businesses so as to attract customers and clearly convey the business’s services or products. We created for DanceAway Ballroom the tag line/slogan: ”Your Secret DanceAway!” This brand slogan is simple yet very effective. It hints at the romance and special memories customers will experience when visiting the business. It tells prospects to come check out this out!
Once a brand is live, our expert digital marketers go to work building SEO assets, paid advertising campaigns, and online or print media promotions. We published multiple dance related articles tailored to the DanceAway Ballroom targeted audience including:
Digital & Content Marketing is crucial for any successful modern marketing campaign as it boosts SEO, website traffic, improves customer engagement and builds brand credibility. Content created for DanceAway Ballroom included the articles mentioned above, email marketing campaigns, video promotions, visual and video advertisements on social media, paid campaigns for Google search and more!
DanceAway Ballroom was a fun project to tackle! We are pleased with the outcome and the client was ecstatic! Another Minieri & Company brand + website + marketing success. Looking for a creative brand and effective marketing plan for your business? Contact us today to get started!
Copyright © 2018-2020 Minieri & Company, LLC - All Rights Reserved. “Minieri & Company”, “Art, Technology & Communication” and the Minieri & Company logo are trademarks of Minieri & Company, LLC.
Thank you for visiting Minieri & Company!